Today I had the opportunity to attend a seminar on Social Media organized by Startup Saturday which is an initiative by Head Start Network to provide entrepreneurs in each city with a monthly community driven forum that is structured in agenda but open in discussions. A Startup Saturday provides a forum for entrepreneurs to discuss, present, network and learn from peers, prospective customers, adopters, partners and investors.
The fundamental idea is to have all parts of the innovation ecosystem interact with each other with high frequency and through rich conversation. We strongly believe that this would lead to faster evolution of the entire ecosystem.
The key not speakers were
Mr.Aditya Gupta from iGenero http://bit.ly/bSRkvG
Mr. Karthik from 84Ideas http://bit.ly/a9E4bP
Mr. Shameek Chakravarthy from Ohana Media. http://bit.ly/ddZ7OT
What fascinated me was the key note speakers were all below 30 years of age bracket and were very composed, main discussions revolved around various pros and cons of social media.
The first presentation by Karthik talked about “Why” there is a need for someone/organization to jump into the social media band wagon and social media is one latest tool in the arsenal of an effective brand promoter and is not a replacement of conventional brand building exercises. The presentation also talked about the various pitfalls to be avoided while increasing your reach to your customers / potential customers.
A second presentation was followed by Shameek which mostly talked about different evaluation metrics/analytics which could drive your brand marketing strategy and understanding the consumer patterns. How effectively one can analyze the data and fine tune their marketing strategies. The presentation also talked about the quality of the audience whom you try to reach through social media than the quantity. There were some detailed case studies presented.
Third presentation was done by Aditya Gupta of iGenero his emphasis was on the tools and the quality of the content marketed through various social media tools. His take on external tools like Twitter or Facebook were that these are the latest medium which might get outdated by time but the content on your website and the info on that should be more dynamic than static, and companies should design and develop content on their website's/blogs which would strike conversations rather than providing the normal info.
All in all the entire seminar was food for though, which has tinkered my brain cells to do social media differently.
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