P P Thimmaya BANGALORE
LATIN America is now a favourite destination for a large number of Indian IT companies. It’s closeness to the US is driving these companies to set up delivery centres in the region. Even the cost differential is not much when compared to other centres.
A host of companies —TCS, Wipro, Mphasis BPO, 24/7 Customer and most recently ICICI OneSource — have set up their in Latin America.
Mr Siddharth A Pai, partner, TPI India, said that Latin America is an ideal location to offer services like remote infrastructure management and maintenance services.
TCS, for example has already got development centres in Brazil and Uruguay providing its services for ABN AMRO as well as its other clients in South America. According to Mr Sudip Nandy, chief strategy officer, Wipro, this region as a delivery centre would evolve over time. “It is a critical market not just for the export of services but also for the domestic market.”
Wipro got a foothold in Latin America through the acquisition of Portugal based company Enabler, which has a development centre in Brazil. There is also competition for Indian IT services from MNCs like IBM, Accenture in the region .Mr Sudin Apte, country head-India, Forrester Research, said that the multinational IT firms have been supporting their US clients from these locations for some time and believes that the Indian companies are catching up.
But the expansion would be more evolutionary as the Indian players will have to get used to the local language and culture. Mr Pai said that there would be operational issues as the Indian players will have to understand these local markets though the replication of IT global delivery centre is not very difficult. Mr Apte felt that as the brand identity of Indian companies is quite limited it would be difficult to attract talent.
Source : Economic Times
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