The software giant Microsoft is upping the ante in its war against the search giant Google. The company is readying a tool which is aimed at taking on Google Analytics product.
The software maker is gearing up to release a beta version of its Web analytics tool called Gatineau says Ian Thomas, who works for Microsoft's Digital Advertising Solutions Group in his blog. The service promises to offer features beyond Google and is expected to go live later this year.
According to the posting, the tool will allow users to segment Web traffic by both age as well as by gender. However, Thomas stresses that Microsoft will extract the demographic data anonymously from users' Live ID profiles.
The Gatineau project is based on the technology Microsoft acquired from DeepMetrix in 2006.
Thomas said that the target audience is similar to that of Google Analytics, though he says it won't just replicate its functionality.
Thomas added that Microsoft has been ramping up the project slowly to avoid the teething problems Google had when it launched its free Web Analytics service in November 2005. Google was forced to suspend new subscriptions for the service a week after its launch due to an unforeseen demand which affected its performance. The service was later reopened to new users in January 2006.
Microsoft is yet to announce an official release date for the software.
The software maker is gearing up to release a beta version of its Web analytics tool called Gatineau says Ian Thomas, who works for Microsoft's Digital Advertising Solutions Group in his blog. The service promises to offer features beyond Google and is expected to go live later this year.
According to the posting, the tool will allow users to segment Web traffic by both age as well as by gender. However, Thomas stresses that Microsoft will extract the demographic data anonymously from users' Live ID profiles.
The Gatineau project is based on the technology Microsoft acquired from DeepMetrix in 2006.
Thomas said that the target audience is similar to that of Google Analytics, though he says it won't just replicate its functionality.
Thomas added that Microsoft has been ramping up the project slowly to avoid the teething problems Google had when it launched its free Web Analytics service in November 2005. Google was forced to suspend new subscriptions for the service a week after its launch due to an unforeseen demand which affected its performance. The service was later reopened to new users in January 2006.
Microsoft is yet to announce an official release date for the software.
1 comment:
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