Aiming at the burgeoning population of youngsters in India, Sony has unveiled a range of its 'Vaio' laptops to lure youth of the nation and double its market share in notebooks' production.
Currently Sony enjoyed around 5.6 per cent share of the retail notepad sales, but the two-month long campaign would help the company double its market share.
The new CR range of 'Vaio' notepads featuring different colors and designs is priced between Rs 54,990 to Rs 64,990.
The company is also offering zero per cent financing scheme to make them affordable.
Sony would run a 90-day long promotional programme in print media, electronic media and even in night clubs and shopping malls.
For establishing a connection with people in 18-35 age group, Sony India has launched a Rs 10 crore promotional campaign for shopping malls and night clubs besides print and electronic advertisements.
Earlier Sony India had announced a sales target of two billion dollar for this year, of which 11 per cent is expected to come from the sales of 'Vaio' range.
Currently Sony enjoyed around 5.6 per cent share of the retail notepad sales, but the two-month long campaign would help the company double its market share.
The new CR range of 'Vaio' notepads featuring different colors and designs is priced between Rs 54,990 to Rs 64,990.
The company is also offering zero per cent financing scheme to make them affordable.
Sony would run a 90-day long promotional programme in print media, electronic media and even in night clubs and shopping malls.
For establishing a connection with people in 18-35 age group, Sony India has launched a Rs 10 crore promotional campaign for shopping malls and night clubs besides print and electronic advertisements.
Earlier Sony India had announced a sales target of two billion dollar for this year, of which 11 per cent is expected to come from the sales of 'Vaio' range.
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